Ruby, The First New Chocolate Variety In 80 Years, Is Naturally Pink And Fruity!
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Tired of having to choose between dark, milk, or white chocolate? Then you may want to try the pink-hued ruby. Created by Swiss chocolatier Barry Callebaut, the all-natural confection is the first new variety to come to market since Nestlé introduced the world to white chocolate in 1930.
Unveiled at a special launch event in Shanghai, China on September 5, 2017, ruby offers a new gastronomic experience, one that is not bitter, milky, or sweet. Callebaut describes the flavor as a “tension between berry-fruitiness and luscious smoothness.”
The Zurich-based manufacturer also asserts that no berries, berry flavor, or color are used to create the new confection. Instead, the all-natural chocolate gets its hue, and unusual taste, from the unique ruby bean. It belongs to the same species of cacao plants used to create traditional chocolate but contains a unique mix of compounds.
While Callebaut will not reveal the proprietary process used to extract the pink color and fruity taste, the company says it took their research team along with experts from Jacob’s University, 13 years to unlock the ruby bean’s attributes.
Those looking to get their hands on the mouth-watering confection will have to be patient. The company, which has conducted several successful taste tests with chocolate connoisseurs in China and other parts of the world, is currently seeking partners to bring it to market. Callebaut estimates it will be at least another six to eighteen months before the fourth variety of chocolate is available to consumers!
Resources: barry-callebaut.com, mashable.com, odditycentral.com
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623 Comments
- iceyqueenover 1 yearI want to try it!
- iceyqueenover 1 yearWow, that looks so good!!!
- adroit_avimimusover 2 yearsOh that sounds DELICIOUS!! I love fruit, and I soooo love chocolate, it's the perfect combo! 🍫❤
- zaylibertyalmost 3 yearsyummy when i looked at the front page my mouth started to water i will have to tast it yum yum!!!!!!!
- jenny0823about 3 yearsI L❤ve chocolate!! It's sooooo good!!
- jenny0823about 3 yearsI like Hershey's the best. 🍫
- techfashion0315about 3 yearsYummy! I LOVE the color!
- unknown_user14about 3 yearsI LOVE CHOCOLATE and I would LOVE to WORK there!!!! I'm known for having perfect handwriting, and it's TRUE!!!⚪🔴🍫
- bella513over 3 yearsL LOVE CHOCLATE!!! AND I LOVE PINK!!!
- techfashion0315about 3 yearsDido! I love pink and chocolate too! 🌸+🍫=Ruby Chocolate!
- mico14about 3 yearsI love chocolate too but I don't like pink
- mattchienover 3 yearswow!
- tanqrsketch87almost 4 yearsWoah I mean,First China comes out with EDIBLE GOLD and now this????Great creation because i feel like why cant chocolate be anything but brown?I would really like to try it some day.By the way can you guys tell us if it came from a cocoa bean?Or some sort of dragon fruit or guava?I would really like to know.
- echeban6262almost 3 yearsits from a cocoa bean, but it contains unique mix of compounds, it says that in the writing
- strange_thingover 3 yearsit comes from a ruby bean, a kind of cocoa bean